Here’s twenty simple questions to ask a new SEO client you are onboarding:
- What do you hope to achieve with SEO? What are your main goals and KPIs?
- Who is your target audience? (Age, gender, education level, etc.)
- Which countries/region/etc. are you targeting?
- Do you have any other offices, branches or storefronts?
- Who was your previous SEO agency/consultant? Do you have any reports or documents you can share?
- What is your level of understanding when it comes to SEO?
- Who are your main competitors?
- Do you have an in-house developer?
- What level of support will we have from the in-house developer?
- What CMS are you currently using?
- What is your budget for SEO?
- Will I be given access to the following items?
- What is your Unique Selling Point (USP)? What is the key differentiator between your product/service from that of your competitors?
- Are you working with a PR agency?
- Do you have plans to redesign your website?
- Do you have any brand guidelines?
- Are there any websites/forums/subreddits that are frequently visited by your target audience?
- Who would you identify as influencers or thought leaders in your space?
- Do you have any design assets we can have access to?
- Do changes you make to the website have to go through an internal approval process?