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SEO Onboarding Questionnaire

onboarding seo questions

Here’s twenty simple questions to ask a new SEO client you are onboarding:

  1. What do you hope to achieve with SEO? What are your main goals and KPIs?
  2. Who is your target audience? (Age, gender, education level, etc.)
  3. Which countries/region/etc. are you targeting?
  4. Do you have any other offices, branches or storefronts?
  5. Who was your previous SEO agency/consultant? Do you have any reports or documents you can share?
  6. What is your level of understanding when it comes to SEO?
  7. Who are your main competitors?
  8. Do you have an in-house developer?
  9. What level of support will we have from the in-house developer?
  10. What CMS are you currently using?
  11. What is your budget for SEO?
  12. Will I be given access to the following items?
  13. What is your Unique Selling Point (USP)? What is the key differentiator between your product/service from that of your competitors?
  14. Are you working with a PR agency?
  15. Do you have plans to redesign your website?
  16. Do you have any brand guidelines?
  17. Are there any websites/forums/subreddits that are frequently visited by your target audience?
  18. Who would you identify as influencers or thought leaders in your space?
  19. Do you have any design assets we can have access to?
  20. Do changes you make to the website have to go through an internal approval process?